In a world inundated with brands, one visionary offers a more considered method to branding.
GUEST
Beat Baudenbacher is Principal and Chief Creative Officer at loyalkaspar
HOST
NOMINATE A FABULIST
Know a creative entrepreneur who should be on “the list”? Nominate them.
CREDITS
Post-Production by Coupe Studios Music & Sound Design
Engineered by Taylor Marvin, Alex Hawley
Produced by Celia St. Amant, Eric Singer
Cat Herding by The Outsourceress Lidia Scarlat
Special Thanks to Multimedia Storytellers Arbo Radiko
NOTES
We asked Beat to share an image of an object dear to their company. Here’s what we got:
“So what popped into my head was the first MACINTOSH CLASSIC we got at my home in Switzerland, which opened the world of computer-generated visuals to me. We still have it at the office in NYC, but it doesn’t work anymore.”