Beat at loyalkaspar

In a world inundated with brands, one visionary offers a more considered method to branding.



We asked Beat to share an image of an object dear to their company. Here’s what we got:

“So what popped into my head was the first MACINTOSH CLASSIC we got at my home in Switzerland, which opened the world of computer-generated visuals to me. We still have it at the office in NYC, but it doesn’t work anymore.”